News
Camwood divides to conquer for 2008
11/01/2008
LONDON, January 11 2008 – In order to better serve its current and future customers and to maximise the market potential for AppTitude, Camwood, the leading application migration specialist, today announced that it is to split the company and create two separate businesses. From January 2008, the consulting services company will retain the name Camwood, while a new company called AppDNA will manage the research, development and creation of an indirect sales channel for the AppTitude product, a software solution that automates the application testing requirement for companies migrating to Microsoft Vista.
Camwood has enjoyed tremendous growth over the past year, as an increasing number of organisations migrate to the Windows Vista environment. Explaining the rationale for the restructure, Frank Foxall, CEO of Camwood, said: “This strategy will be central to the on-going success of AppTitude, as it allows both the consultancy services and the software development and sales businesses to play to their respective strengths. It will allow us to commit to the highest level of consultancy service required both pre and post sale, and we will also be able to dedicate focused resources to building, developing and selling the AppTitude product through our partner channel, allowing us to take it to the international market.”
Under Foxall’s direction, Camwood will continue to operate as a consultancy, developing and delivering a comprehensive range of services and solutions to support Microsoft Windows migrations and ongoing application management strategies. Camwood assists businesses to envision, prepare and execute the programmes and changes required to deliver excellence in managing their application environment.
AppDNA, led by Mike Welling, CEO, will take responsibility for developing and selling the AppTitude product, which is used to determine quickly and accurately which applications will work with a new operating system, and which will need remediation effort. Welling said: “AppTitude has been an essential part of the Windows Vista migration programme for many companies. The changes we are making in company structure will provide us with the scope to further develop AppTitude and sell it through our indirect channel sales model. Camwood will be one of several solution providers the we are engaged with that will sell and service AppTitude .”
AppTitude’s automated testing algorithms ensure that an entire organisation’s software portfolio can be tested in days vs. months. The customer receives a visual display of the compatibility issues they face – a green, amber or red light indicates whether an application will migrate without problems, whether it will have some problems, or whether it will not migrate effectively. A detailed report is then supplied to enable the IT team to address the specific problem areas for remediation, with detailed technical information highlighting the necessary ‘fixes’ they need to implement to ensure an application installs and runs correctly under Windows Vista.
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